
While the supply chain consists of several stages, the last mile delivery (LMD) is one of its most crucial steps. In light of the recent eCommerce boom, last mile delivery has gained more attention and importance from companies and customers alike. Supply chain managers are implementing new strategies to enhance last mile delivery and improve overall efficiency.
Last mile delivery involves the movement of products from the warehouse to the customer’s doorstep. LMD consists of three steps: delivery assignment, product scanning, and final delivery. After products arrive in the warehouse, they are categorized and divided into distinct task assignments based on delivery routes.
During the product scanning step, warehouse staff ensures that all products are trackable, reducing the risk of lost shipments. Warehouse staff scan outgoing products then load them onto delivery trucks. Finally, delivery personnel follow their task assignment and deliver the specified products to the customer.
In 2020, eCommerce sales increased by 55 percent during the first seven months of the year. The eCommerce boom engendered a spike in online shopping exceeding $400 billion. This increase in online shopping altered customer expectations about delivery dates.
Customers typically look for a fast, safe, trackable delivery system. On the other hand, companies approach LMD as a costly challenge. Today, many customers expect their orders to be delivered within three days while others search for same-day delivery options.
However, companies struggle to meet the overwhelming demand, especially since LMD can comprise up to 50 percent of total delivery cost. LMD is an expensive part of every company’s shipping costs because it includes delivery vehicles, fuel, and human labor costs.
Furthermore, companies face issues related to LMD efficiency and transparency. With innumerable orders made every minute, companies tackle the challenge of delivering an immense volume of deliveries without wasting human and financial resources. Additionally, customers keenly follow their shipment’s tracking status, requiring companies to be completely transparent about delivery status.
Supply chain managers pursue the latest LMD strategies to improve the speed and efficiency of their operations. For example, some companies are resorting to a crowdsourced delivery model. Instead of being responsible for LMD from start to finish, retailers can now shift to driver-based ventures such as Uber to reduce their shipping costs. Crowdsourced delivery also benefits customers who can now flexibly schedule deliveries and rely on GPS technology to precisely track their orders in real-time.
Smart technology is another major game-changer for LMD. Radiofrequency identification (RFID) tags enable companies to offer customers a more precise tracking system for shipments. The tags transmit data in radio waves to RFID readers in warehouses to notify retailers of shipment location.
The power of technology can also improve other aspects of the LMD process. Robotic delivery is a promising approach that can solve labor issues. Companies spend the bulk of their LMD costs on labor. Companies can now rely on drones and delivery bots to save money with robotic technology entering the scene. Amazon has already invested millions in self-driving cars as an alternative for the delivery personnel. The investment would not only be a cost-effective LMD strategy, but it can also make deliveries safer, especially instead of the current coronavirus pandemic.
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